We rebranded Unsaid Library to Unsaid, giving them a new visual identity and tone of voice. I created the brand's language guidelines and tone of voice, writing the manifesto, social copy, web copy, and brand book.
My role: brand copywriter
Core team: Grant McKenzie (account director), Maria Soriano (account manager), Jacqui Sze (senior art director), Linus Lövbacka (product designer), Maria Törnkvist (senior UX architect), The Masons (lifestyle photography), Metz & Racine (still life photography)
Agency: AKQA Sweden
Note: some images below are FPO
