Greetings, earthling.

I’m Madeline Masarik, a human with too many hobbies and not enough hands (or time) to do all of them. Drop a line to chat about words, photos, knitting, or better yet, invest your hard-earned capital in my earth-shattering idea: hot ice cream (otherwise known as hice).

Location: NYC, Gothenburg (Sweden)
Phone: +1 904 789 2988
Email: madelinemasarik@gmail.com

CV

With 6+ years of experience, my work and clients stretch across the global spectrum. Whether it’s a report about the creative industry, a social media campaign for luxury car brands, or a tone of voice approach for a coffee company, my work keeps me curious.

Clients: WeTransfer, Diageo, Kraft Heinz, ELVINE, Rolls-Royce, Hampton Inn, Costa Coffee, Volvo Cars, BACARDÍ, H&M Home, Unsaid Jewellery, Forevermark, VSCO, and more.

Recognition: Awwwards SOTD, thumbs up from my husband

Proficiencies: American and British English, copywriting, short and long form, research, strategy, marking up papers with red pen, photography, hovering over designers in Figma, passable Swedish (B2)

Work

Freelance Creative Copywriter | NYC, USA (Apr 2021 - Present)
I write compelling stuff for brands. It's the landing pages, the ad campaigns, the TOV guidelines, the manifestos, the reports that hopefully someone reads, the—okay, you get it.

Brand Copywriter, Jones Knowles Ritchie | NYC, USA (Nov 2022 - Jan 2025)
I help brands discover their unique voices, working with strategy and design teams to develop tone of voice guidelines that make companies sound different than other companies. Oh, and I do other stuff too, like pack copy, writing scripts, creative concepting, and naming (which gives me a power high).

"Permalance" Brand Copywriter, WeTransfer | Berlin, Germany (Aug 2021 - Dec 2022)
I worked as a "permalancer" on the WeTransfer brand team, writing anything from social campaigns to the 2021 Ideas Report. What started as a three-month contract turned into a year and a half of convincing people to send their really (really) big files.

Copywriter, AKQA | Gothenburg, Sweden (Feb 2019 - Apr 2021)
I sat on the creative team and told stories for brands. Not campfire stories, but campaign stories. During my time at AKQA, I wrote articles, concepted photoshoots, and filled in my time sheets (on time! gasp). A true creative anomaly.

Education

Marketing Management, BSc from Jönköping University (2015 - 2018)
During my studies, I wrote for the school magazine, JIBS United. I was also one of the founders of Students for Sustainable Action (SSA), which promotes environmental, social and ethical awareness in line with sustainable business practices.

Languages

English (native), Swedish (B2)

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