Greetings, earthling.

I’m Madeline Masarik, a human with too many hobbies and not enough hands (or time) to do all of them. Drop a line to chat about words, photos, knitting, or better yet, invest your hard-earned capital in my earth-shattering idea: hot ice cream (otherwise known as hice).

Location: Gothenburg, Sweden | Open to remote
Email: madelinemasarik@gmail.com

CV

With 6+ years of experience, my work and clients stretch across the global spectrum. Whether it’s a report about the creative industry, a social media campaign for luxury car brands, or a tone of voice approach for a coffee company, my work keeps me curious.

Clients: WeTransfer, Diageo, Kraft Heinz, ELVINE, Rolls-Royce, Hampton Inn, Costa Coffee, Volvo Cars, BACARDÍ, H&M Home, Unsaid Jewellery, Forevermark, VSCO, and more.

Recognition: Awwwards SOTD, thumbs up from my husband

Proficiencies: American and British English, copywriting, short and long form, research, strategy, marking up papers with red pen, photography, hovering over designers in Figma, passable Swedish (B2)

Work

Freelance Senior Copywriter | Gothenburg, Sweden (Apr 2021 - Present)
I wrangle the words and ideas from your mind and write them down for you to see.

Freelance Photographer | Gothenburg, Sweden (Forever ago - Present)
I make life look like the movies.

Brand Copywriter, Jones Knowles Ritchie | NYC, USA (Nov 2022 - Jan 2025)
I help brands discover their unique voices, working with strategy and design teams to develop tone of voice guidelines that make companies sound different than other companies. Oh, and I do other stuff too, like pack copy, writing scripts, creative concepting, and naming (which gives me a power high).

"Permalance" Brand Copywriter, WeTransfer | Berlin, Germany (Aug 2021 - Dec 2022)
I worked as a "permalancer" on the WeTransfer brand team, writing anything from social campaigns to the 2021 Ideas Report. What started as a three-month contract turned into a year and a half of convincing people to send their really (really) big files.

Copywriter, AKQA | Gothenburg, Sweden (Feb 2019 - Apr 2021)
I sat on the creative team and told stories for brands. Not campfire stories, but campaign stories. During my time at AKQA, I wrote articles, concepted photoshoots, and filled in my time sheets (on time! gasp). A true creative anomaly.

Education

Marketing Management, BSc from Jönköping University (2015 - 2018)
During my studies, I wrote for the school magazine, JIBS United. I was also one of the founders of Students for Sustainable Action (SSA), which promotes environmental, social and ethical awareness in line with sustainable business practices.

Languages

English (native), Swedish (B2)

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