Welcoming the latest muse
Each new Orphan Barrel release is guided by its own animal muse; this time, the pipevine swallowtail butterfly graces the bottle. I had the honor of creating the story behind the label and giving this unique whiskey a name, bringing to life the ancient alchemy of witches.
See it for yourself here, or explore below.
Role: copywriter / pack concept / naming
Core team: JB Hartford (creative director), Jaymie Mcammond (design director), Daniel Quay (senior designer), Michelle Chan (account director), Miguel Altagracia (senior production designer), Teagan White (illustrator)
Agency: Jones Knowles Ritchie (JKR)
