madeline masarik | writer etc

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Ideas Report

Welcome to one of the world's largest studies on the global creative workforce. We asked over 10,000 people from 135 countries how 2021 transformed their creative worlds.

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I had the pleasure of writing WeTransfer's 2021 Ideas Report, from the monstrous PDF jam-packed with data, fun facts, and (dare I say) stunning insights, to the beautifully-designed website in all its details. Explore a snapshot below, or read it all here.

Role: copywriter / author
Core team: Alicia Goodmanson (art direction), Gabriel Santiago (design), Giulian Drimba and Simon Riisnæs Dagfinrud (development), Tessa Pauw (project management)

Using Format