ELVINE is a sustainable fashion brand from Gothenburg, Sweden. I work with them on a frequent freelance basis, writing anything from product copy to social posts and long texts about the dangers of PFAS. Their tone of voice is quick, straightforward, and with a tinge of wit. They are one of my favorite brands to write for—and wear.
Below you'll find some various copy I've written for them over the years. Stay warm.
Role: freelance copywriter for product, web, and social
Core team: Maja Nilsson (marketing manager), Sabina Bryntesson (womenswear designer), Marcus Andersson (menswear designer)
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